Dándara was born with the idea of responding to the needs of today's woman who demands elegance and naturalness when dressing but also comfort to cope with the vortex of big cities. In the 90's it consolidates its position in the market with the inauguration of 10 stores called then Zona Natural. Today, Dándara has 97 of its own establishments located in different Spanish cities and firm expansion projects to countries in Europe, the Middle East and America.
Today, Dándara enjoys a very competitive position in the fashion sector. The key to its success lies in the speed of its service, high quality standards and developed product technology. Dándara has a large volume of production and adequate logistics, which allows it to develop a very competitive pricing policy adapted to the needs of a young audience that demands the best fashion at the best price.